Be Proactive!  A brief introduction

Those of us who are struggling to develop a sustainable and profitable business model are very probably firms which have a reactive business model.  We at 2020 Financial Services have noticed this phenomenon and documented it regularly in the past.

Over the last few years, where our input has been needed, we have sought to encourage Member Firms to develop an entirely proactive business model.  This began as far back as 2006, when we ran a series of 'Recession-Proof Your Business' workshops, aimed at providing the kind of rationale which would equip Members to succeed in the present challenging conditions.  We can now see that a few firms did listen, and actively developed their proposition - but many did not.

It appears that the message is still getting lost in the welter of confusing emphases which we are currently being bombarded with:  a proactive proposition is good:

• it allows you to get a refreshingly different message out there, not only amongst your own clients, but also in other arenas where you might reasonably gain new customers
• it helps you minimise the incidence of customer complaints
• it allows you to be actively involved in influencing the quality of the kinds of lead that you might obtain
• it provides for planned activity at a time when clients are not walking through your door and begging you to investment windfalls for them
• it allows you to look for new kinds of work, in order to diversify your business
• it enables you to develop a more genuinely holistic (sorry) proposition

This section of the website is now being developed to provide you with viable, ready-to-run emphases that you can use to develop your business proposition.  At the end of the day, if you are dissatisfied with your business's current performance, there is only one answer:  be proactive!